Every advertising specialist working on their PPC campaigns knows how significant it is to examine competitor’s performance. You always have to try to understand what your competitors are doing in order to test new strategies and find out if you use the same or a different approach.
You could easily find out a new style of landing page to use, a different way of wording things, images that might work well for them and a lot more things depending on the industry you are in. This is going to be fundamental in order to always test new potentially successful strategies.
There are many tools that you can use to perform a competitive analysis. Some of them include but are not limited to:
The data given by AdWords can be extremely effective if well used. I would strongly recommend to use the auction insights report to look at how you are comparing in a given search to competitors. This is fundamental in order to figure out whether you need to increase the bid or budget to reach a given competitive position you might want to have.
Auction data is available on:
- Groups of keywords. Filter your keyword list to observe how your performances on those terms measure up to your top contender.
- Individual or multiple ad groups. From the ad groups tab, choose one or more ad groups to run an auction insights report to observe your performance on all qualified keywords inside those ad groups match up to advertisers who most generally vie with you on those expressions.
- Individual or multiple campaigns. For a advanced point view, choose one or more campaigns from the campaigns tab, and run an Auction insights report there for a glance at the viable scene.
The auction insights reports are situated within the “Details” button in the campaign, ad group and keyword tabs.
Auction Insights made clear:
- Average position – This provide you an average ranking above your chosen stretch of time alongside the related domain.
- Impression share – stand for the sum of period you have come into view in search results when your ads were qualified to be given impressions.
- Overlap rate – identify how frequently your competitors’ ads were publicized in the identical results as yours.
- Position above rate – give details how frequently a competitor’s ad was publicized in a higher rank than your own.
- Top of page rate –top of page rate show how frequently that ad was exposed in position one.
The best thing regarding the Auction Insights report feature is that you are able to directly compare your data with the one of your competition. This is simply genius and it represents an information that can be used in many ways depending on your current situation.
You can also find out more about your competition by just searching for them on Google and analyzing what they are doing in terms of landing pages and sales strategy.
The SEMRush website provides you with data in relation to competitors to your business. Inside the free version, you can put in your competitors website and examine their principal competitors, ad texts, average position for the most important keywords and the proportion of their whole budget and traffic that is given those keywords.
In addition it will also allows you to track information for your competitors Facebook and Bing accounts. Certainly with the paid version, every one of these outcome and figures are amplified so you can get precious extra information.
The complimentary edition of this tool gives out data on your competitor’s keywords and ads they are implementing with supplementary rank information. With such data, you can improve your actual campaigns by completing the keyword research phase based on the data you got from the competitor, audit that keyword research and group the terms together. You can then upload your campaign to Google or Bing.
This tool gives you relevant keywords that the competition is bidding on and garnering great results from on it. You may in addition be capable to see definite ad copies that the competitor may have been implementing over time. Through plainly putting in the web address of your competitors, and you might be astonished to get data about their clicks per day, estimated budget, ad texts, ad position, and keywords, provided by this tool on the free edition. The whole and paid edition of Spyfu will provide you further information that will be helpful in your campaign.
They Do Not Have Access to Your Competitors' Accounts
The most significant thing here is not to completely rely on all the research you just performed via third party tools.
The truth of the matter is that not any of these items have access to your competition’s accounts. They are just gathering data from the search engines and making that data available to you. In addition, using the free versions of those tools may not allow you to get a whole outlook of what’s happening.
It is wise to finalize your conclusion subsequent to carrying out competitor research through a few of these tools, that way you’re not relying entirely on one starting place, but you’re making some attempts to examine competitive data from different sources and make changes as required.
Make certain you consider competitor research with extreme attention and do not deviate from your account goals and strategy without carefully thinking about it.