Author: Rocco Baldassarre
Click to call extensions makes phone number clickable hence a mobile user merely has to click the number to reach your business.
The capability for the mobile user to contact straight from search results removes any website hurdle and adds a level of locality to ads. This “click-to-call” format greatly improves the user’s experience within search results. This call is also when the advertiser is charged. The charge works out to be the equivalent charge as the cost-per-click on the ad.
Mobile users have a propensity to be very good potential customers once they call your business because they are prepared to convert straight away, it’s critical to make the way to conversion process as smooth as possible, otherwise you could drop those leads to a contender. When an advertiser uses click-to-call ads with call extensions and location extensions, you may see an average CTR increase. The pathway to conversion becomes extremely obvious.
You can also enable call extensions on desktop campaigns. If you’ve got an offer extension with a deal on certain products, they’ll be all the more likely to contact you and convert via your call extension.
Call extension for Mobile
For mobile-targeted campaigns, there are two options: you can merely put in your business phone number on the ad extensions tab and it will come into view as a clickable phone number, otherwise you can arrange for a Google forwarding phone number. With the first alternative, you’ll be charged the identical sum for that click as you would for a standard click on your text ad.
Your other alternative is to arrange for a Google forwarding phone number that will be shown with your ad as a replacement of your business phone number. When a customer clicks on the forwarding phone number the call will be rerouted to your business. The same as with your first choice, you’ll be charged the similar sum for that click as you would for a usual click on your text ad. On the other hand, you’ll be able to see more thorough data about these extensions via detailed reports.
To allow a Google forwarding phone number
Go to the Ad extensions tab > Select the +New extension button> Choose your campaign> Pick +Create new extensions in the Extensions drop-down box> Afterwards select the bullet beside “Show a Google forwarding phone number on all eligible ads and devices”
For mobile campaigns, you’ll as well have the preference to “Allow click-to-call and clicks to your website” otherwise “Allow only clicks-to-call.” The next alternative will stop users from accessing your website via a click on your ad.
Please note that Google Forwarding numbers and their advanced reporting tools are available only in the US at the moment. All other countries will make use of the phone number of your business.
An additional benefit of using Google AdWords Call Extensions is having the data to support the expenditure. This data can be easily accessed from Google AdWords campaign views. To view call extension data for your mobile campaigns, head to the campaigns tab in the interface and choose Segment, then Click type. You’ll see data for these extensions in the line item “Mobile clicks-to-call.”
Or just head to the dimensions tab and choose “Call details” from the View drop down menu. In this report you can view the following information about your ad calls: Start time, including the date, End time, including the date, Call Status, Call Duration, in seconds, Caller area code, Phone cost, Call type and Campaign and/or Ad Group
Phone impressions: The number of times your Google forwarding phone number was shown on devices not capable of making phone calls.
Phone calls: The number of calls to the Google forwarding phone number that showed with your ad on laptops, desktop computers, and tablets.
PTR: Phone-through rate (PTR): The number of phone calls received divided by the number of times your phone number is shown (impressions).
Phone cost: The total cost accrued for completed manually dialed calls to your Google forwarding number. The phone cost doesn't include mobile clicks-to-call.
Avg CPP: Cost-per-phone call (CPP) indicates the average price paid for each phone call.
Call Extensions allow you to add in your phone number to your text ads, making it easier for clientele to contact you straight away. Depending on the device, the extensions will be displayed differently. On high-end mobile devices, your ad will include a “call” button. With the advent of Enhanced Campaigns, Call Extensions have become increasingly sophisticated by allowing you to measure phone call conversions and view more extensive call reporting metrics. If you want to encourage searchers to call your business, because that’s the main way you generate leads or sales, make it easy for them to do so by utilizing Call Extensions. Keep in mind; Google no longer permits you to include phone numbers within ad copy, so this is the best way to ensure your phone number is visible to searchers.