In the updated Google Maps application, advertisers can target Maps users after they’ve done a search. Subsequent to a user performing a keyword search in the app, a box comes into view at the underside of the screen which comprises a title, text and link to get directions for a pertinent business. Users can also tap or swipe up on this box to see more information. Maps users will also be capable to see the business address, phone, photos, reviews and more identical to a usual business listing would appear. On the other hand, the listing is headed by a small violet icon reading ad to point out that this is, actually, a paid placement. The icon on the map is also violet, as contrasting to the standard red.
Some actions a user takes are free of charge, such as saving business information for later, sharing a business listing with a friend, or starting navigation, for instance. In the interim, others are paid. Advertisers who want to allow the first get location details click, the get directions option, click-to-call’s, and clicks on the ad headline, have to pay, says Google. Reporting is on hand for both types of actions, and can be filtered by choosing the “click type” in the reporting screen.
To begin, Google directs advertisers to put in location extensions to their search campaigns or make an ad with AdWords Express. Ads also have to be configured for mobile devices and on Google search partners in the AdWords settings.
Prior to these changes, Google’s Map apps on iOS and Android had been restructured with a new interface where business listings come into view at a box underneath of the screen. Users can swipe up on these in order to flip through them one at a time, or they could just tap on the list icon subsequent to the search box at the top of the screen to see a full list of nearby results. At the present Google is making it so advertisers can pay to be that first click, which could increase a business’s publicity in terms of getting foot traffic to their store, or reaching those in search of something in particular.