Paid search is a really good technique to start the ball rolling on a new site and see results relatively soon thanks to its ability to bring targeted traffic to a site if set up well.
PPC advertising can be employed to find out the effectiveness of landing pages, measure the engagement and conversion rate of a promotion, or just begin making income while a SEO campaign is not working yet because the website is too young.
A number of campaigns are exclusively relying on Pay-per-Click and don’t even use on Search Engine Optimization in order to compel traffic. In other cases, SEO and PPC live well together and are both used to maximize profits.
Google AdWords is Great. But What About Bing for SMBs?
There’s no doubt Google AdWords is the best PPC network on the web, which you should bring into play first for your paid advertising. On the other hand, there are cases when you have to look for alternatives. Here’s where the Yahoo! Bing Network comes in.
As the name imply, this is an ad network by two other very well known key search engines, Yahoo! and Bing. Their marketplace features syndicated partner sites such as Amazon and Facebook. The Yahoo! Bing Network accounts for a relatively high amount of the online search share in the US. The major benefit of Bing Ads in comparison to Google AdWords is the lower cost per click of highly competitive niches.
Traffic is frequently lower in quantity to that in Google AdWords, however it’s of really high quality. Customer service doesn’t have automated reply templates (or at least not many); they employ people giving actionable advice to resolve your troubles.
Bing Has Its Advantages
There are more than a few advantages to using this PPC option into a paid search campaign. There are a lot of explanations why also giving some of the spend to the Yahoo! Bing Network is a great thought.
Bing Ads provides pertinent, targeted and if configured and optimized properly can certainly transport a more 'refined' type of users and customers. There is no refuting that there is search volume by means of Bing and Yahoo, which means there are conversions, clicks and profits to be made.
There is in addition the chance to experiment with ads and websites on a reduced level of costs, uncover the ideal mixture that conveys a good CTR and conversion rate to then transfer what has been learned. over to AdWords.
It is worth implementing little experiments on the Yahoo! Bing Network, as the outcome can be a substantial ROI and a supplementary traffic basis for paid search.
So when deciding where to promote online, it appears like Google is the understandable option for advertisers. It has a bigger audience and therefore it can distribute more clicks to a particular keyword campaign. However, Bing can be a great alternative particularly for SMBs that would like to get things going with a lower initial investment!