Rocco Alberto Baldassarre
Google announced that Bid Adjustments reports for AdWords enhanced campaigns are now incorporated in Google Analytics. Google has bridged the AdWords reporting with Analytics reporting in one more way. They've currently added bid adjustment reporting into your Google Analytics report interface. Bid adjustment reporting to Google Analytics help advertisers optimize their enhanced campaigns. The feature will let you analyze performance for each bid adjustment by devices, locations and time of day.
The reporting, located in the Advertising section under Traffic Sources in Analytics, are intended to lend a hand to advertisers in analyzing the performance of each bid adjustment within a campaign by device, location and time of day.
Google Analytics Bid Adjustments provided columns for Revenue and Ecommerce Conversion Rate in the Summary view. These metrics are accessible when Ecommerce tracking is enabled in Google Analtyics, allowing one to analyze bid adjustment performance by ROI. On the other hand, when you view your own reporting, you may notice that the Summary view only illustrates goal results and that the columns for Revenue and Ecommerce Conversion Rate come into view under the Ecommerce view in its place. This is to help you optimize your bid adjustments. Google is now bringing in bid adjustment reporting in Google Analytics allowing you to analyze performance for each of your bid adjustments across devices, locations, and time of day.
The new report can be accessed by going to Traffic Sources > Advertising >AdWords and clicking the Bid Adjustments link.
With the innovative Bid Adjustments report, you can get benefit of the full range of visitor metrics obtainable in Google Analytics to optimize your bid adjustments This provides a porthole into your users’ behavior, letting you optimize bid adjustments from behavior and goal conversion data like bounce rate and time-on-site.
With Ecommerce tracking enabled in Google Analytics, you can now use this data to tweak your bid adjustments in AdWords based on the definite income generated.