Let’s face it, with no quality content your followers will pay no attention to you and incline toward something more interesting.
2013 was truthfully a year for social media. New social platforms continue to come into sight, and budgets have grown, as more companies are starting to use social media presence.
Taking in the lessons and trends of 2013, here are tips marketing should consider focusing social efforts on in 2014.
These are just a few of tips there are numerous more for keeping social media updates new. The main thing is to not do the same thing time and again.
1. If you’re posting on Facebook and not seeing engagement in the form of likes, shares or comments, you’re loosing your precious time. You could do with fan engagement if you would like to persistently be seen in the news feed. One effortless way to improve your engagement is to use images to intensify your status update.
2. Questions and quotations are at all times fine for sharability and
3. Don't just simply share links to your website or excessively promotional posts. Be personal, talk to people, and talk on the subject of the good words of others, as well as sharing their content, their links, or their creation.
4. Quotations are fine for further inspiring, turn that quote into a graphics that's pinable and sharable for utmost engagement. When choosing quotes, settle on something appropriate for that day, a specific topic, or just your industry as a general rule. If you can, hit upon a method to tie it back to your own business by sharing that quotation and then linking to a content piece you've made that utilizes that quote or ties back to it in some other way. Post a quotation and then ask a question that relates to it to try to create traction for some feedback.
5. Including videos, photos, or graphics immediately makes your status update better-looking; in addition, it furthers your chances to have it shared athwart multiple channels. Seize the time to develop a post with a photo or a video you've created – you'll be astounded at the improved amount of engagement you'll see as an outcome. It’s been said that an image is worth a thousand words and since the fiery development of Pinterest, more and more emphasis is being put on images in social media marketing. Images can help shed light on a message and can also rapidly seize someone’s attention. Images used in blog posts assist the reader to understand the content and tend to be more unforgettable. The images can then be shared across networks like Pinterest, Facebook and Google+ to help promote the content.
6. Your social networks is a throve of prospect for content, so get from them on junctures when you need a assistance for getting fresh content. Solicit fans for photo submission for a challenge, or retweet their answers to a past tweet, poll, or question. It gets the discussion moving and has the prospective to develop your viewers at the same time.
7. Questions by itself, alternatively, are excellent for receiving precious pointers and igniting discussion. Just make certain the questions aren't too complex or too contentious. consider of questions you may inquire in a discussion or client survey, or go for small talk. You may be surprised on who you hook up with. In addition make use of your social channels to respond to them.
8. Less lengthy posts have a propensity to perform superior in terms of engagement and views, so have that in mind when building a status update.
9. Post a teaser of upcoming things you have and then link to the content or landing page where they can get more information or discover stuff more in detail.
10. Jammed on what to write your next pin or tweet about? Try these sources for up-to-the-minute information and idea.
Blogs or websites: observe what the talk of the town is in your business and share it with your viewers.
Competitor's sites and social media: if your competitors are pinning, tweeting, or posting in Facebook about something, look at what they're making and see how you can do it in a better way.
YouTube: videos are fine means to show a subject from an illustrative point of view. Search for business applicable videos and observe how they may be shared or switched into a status update.
Pinterest: Look for phrases applicable to your business and make out what content is elsewhere try to make something comparable or superior for you to share.
Personal blog: try your blog for new posts and make out if you can abbreviate it to use as a post.