Google’s pay-per-click advertising platform Adwords decides on ad ranks by applying advertisers’ keyword bids (cost-per-click) and by evaluating the ads quality, landing page quality and relevancy.
To understand Adwords, you will need to first understand Google’s Quality Score algorithm. Quality score is used to determine which ads would show above organic search results, and a high quality score could actually cause ads to jump over ads with lower quality scores that would otherwise not merit that prominent placement
There numerous factors behind determining the Quality Score of an ad which guides advertisers towards making better ads.
How is Quality Score calculated?
Whenever you are building your advertising strategy, try to focus on the following steps to maximize your quality score:
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