Microsoft Bing and Yahoo are two networks that are frequently disregarded by advertisers who are satisfied with advertising on Google. The two have teamed up in recent years denotating that advertisers can place a campaign in the same interface that provide coverage crossways both networks. Bing lets you import campaigns straight from Google Adwords, so any painstaking set up work is avoided.
There is no hesitation that advertisers ought to focus their marketing efforts for Google first, but with a still substantial amount of users on Bing and Yahoo, tha only means the latter two should not be forgotten. Moreover, Facebook search is Bing powered, giving Bing results when it has zero information of its own. That’s even added basis to make certain you’re ranking well on Microsoft’s search engine.
So why Advertise in Bing and Yahoo?
Windows 8 has bing as a pre-set search engine
The new boost in the share that Bing has gotten is likely to be as a outcome of the launch of Windows 8, which has Bing set as the default search engine, which means their volume of searches may carry on to go up all through 2013.
It offers a Great Value for your Money
Bing is a less competitive environment and the expenses for advertising are lower. Consequently, a keyword or phrase that you have a hard time to have enough money for on Google may well be more convenient to target on Bing and Yahoo. These less expensive Cost-Per-Click networks might boost your ROI.
It provides Increased exposure
Google may well control the mass of market share, but we cannot forget about the left over numbers of prospective consumers that advertisers aren't reaching on Google. Pay-Per-Click campaign crossways MSN and Yahoo will cover the remaining number of consumers which has a great chance of bringing in new clientele.
It has faithful viewers
A great part of Bing users have been employing the search engine from the time when it was called MSN.
It has less competition
Competition on Bing and Yahoo is a tiny proportion of the competition for rankings that are presently happening in Google. These networks put forward a good opening for well-positioned exposure. A lot of advertisers still disregard these networks and stay solely on Google. So it’s a great opportunity since competition isn’t as fierce.
It’s not advisable that you ditch Google and attempt to put forward the advertising of your campaign by means of Bing & Yahoo only. It’s just that these two significant engines should not be ignored. Bing and Yahoo can be really beneficial as long as there is a well thought out Search Marketing strategy.
Bing Ads has a lot of potential in addition just search. They have incredible reach into roughly a huge number of people through Windows 8 and Windows Office as well as to a smaller degree, Windows Phone. Moreover, present is their joint venture with Facebook.