Few months back Google altered its Adwords external keyword tool to keyword planner. Now it is referred to as Google Keyword Planner Tool. It gives keyword ideas for Search engine optimization and internet marketing. This tool is incredibly excellent in while doing keyword research and surely ranked number one among internet marketers community.
Recently it as been noticed it shows ( TM ) with keyword term for trademarks. It shows how often users search brands and trademarks on search engines. This is a very useful tool in order to plan your campaigns and make sure to not fall into a keyword infringement. You can still add these keywords in your campaigns but at least you would know what happened in case you are disapproved! Also, keep in mind how trademarked keywords can usually be used but they are not allowed in the ads itself.
A trademark is a identifiable sign, design or expression which identifies products or services of a particular source from those of others. The trademark owner can be a person, business organization, or any legal entity. Trademark is very vital term in business and marketing.
Even though many trademarked terms are not tagged in this Google keyword planner, we are hopeful in the future we will be able to search all trademarked terms. With the aid of this tool now marketers can plan their trademark based PPC campaign by doing keyword research. There is no doubt on such trademarked terms original websites will rank higher until and unless it is banned by Google for doing black hat SEO practices or violating Google’s webmaster Guidelines.
What is marked as trademarked and what isn’t appears to be rather incoherent at this point.
The trademarked terms can still be added to campaigns. The “TM” mark is not included with the keywords when they are added. Most probably Google is adding the marker to help get rid of user surprise when trademarked terms get disapproved.
On other news
Fixing costly mistakes just became a lot easier on Google AdWords. An innovative “undo” button was discovered a few days ago in the Change History reporting by the director of client services at Clix Marketing, Heather Cooan.
Additionally, a new history item is produced when the alteration is marked as undone, and the “undo” button is made accessible in case you want to regress back again.
Google AdWords Undo Button is in the Change History Report tab. The feature hasn't rolled out to everybody yet, so you’re not by yourself if you don’t have it there yet.