An ad without an Ad Extension is like PB&J (Peanut butter and jelly sandwich) without the Peanut Butter; not remarkable or striking. Ad extensions are additional pieces of pertinent information within text ads. There are diverse types of ad extensions, some which are more effective for certain business types than others. An example of a commonly used ad extension is the Location extension. Location extensions allow businesses to display their address to potential customers from within the paid ad.
Businesses that should be leveraging Location Extensions are those who are looking for online and in store purchases. Businesses that should not be using Location Extensions include ecommerce sites looking for online sales only. Ad extensions are the easiest way to make the most of your search engine exposure and get more clicks, but you probably already knew that. On the other hand, in the past couple of months Google has made a few important changes to AdWords. In the midst of the new features are a few new ad extensions that may possibly be of assistance to give your ad back its boost.
Sitelinks are links underneath a text ad that direct to different pages of the website. For the reason that sitelinks have demonstrated to boost CTR and compel more clicks, Google has made some recent updates to develop this feature. In an effort to augment CTR all the more, AdWords has made it easier to fashion enhanced sitelinks. Sitelink details were generated from other ads inside the AdWords account, and consequently all ads had to be pertinent to every individual sitelink. In recent times, AdWords has made it easier for enhanced sitelinks to come into view in the SERP due to a new description field that you now perceive when making sitelinks.
Who ought to make use of enhanced sitelinks
• Businesses attempting to augment their CTR
• Businesses who would like their clients to discover the most pertinent information in the best means probable
Who must not employ sitelinks
• Businesses focused on compelling traffic to precise lead gen pages that are not accessible by navigating the site
Do you have an active Google+ page? If that is the case, go for Social Annotations. This is a straightforward method to build Google+ following and establish the trustworthiness of your brand. The single prerequisite is that your Google+ page must be confirmed sequentially to be qualified. Similar to the well-known “Like” button on Facebook, social extensions allow existing and future clients to publicly promote your business online through a “+1” button. Ads that come into view on the Search or Display Networks all have a +1 button. With social extensions, a +1 on your ad applies to your Google+ Page. All +1′s from your Google+ Page are also applied to your ads.
Content from genuine clients is becoming more and more much essential and prominent in search. AdWords Review Extensions let somebody see authentic shopper reviews from third party sites straightforwardly within the ad. People have a tendency to put a lot of confidence into social testimony and authority. It functions as a suitable cognitive shortcut when making decisions. So if you have any relevant material that could be used in the extension, give it a try you may just be astonished at the effectiveness. This extension has the potential to be very useful.
Who ought to make use of Review Extensions
• Marketers who don’t have an sufficient amount of seller ratings to illustrate in the ad
Who Should Not Use Review Extensions?
• Marketers with a hefty amount of Seller ratings may benefit significantly from review extensions
Image extensions permit advertisers to demonstrate pertinent, striking, dramatic images on top of their text ads. This is a fine innovative feature and should be taken advantage of if you have product images that could potentially set your products at a distance from competitors. Google has lately been adjusting the SERP’s to be more visually engaging for everybody.
Who ought to utilize Image Extensions
• Businesses who have products that are gripping and characteristically bought for the reason of visual appeal
Communication extensions are extensions that provide clients the capability to sign up for email newsletters straight from an ad. Essentially, communication extensions permit businesses to supply a quick and easy way to collect information about their new or existing customers. These can appear in the form of newsletter subscriptions, email signups, receiving special offers and more. One thing that is for certain is that communication extensions provide your ad more real estate in the Search Results, making it easier for clients to either sign up for your newsletter or click through to your site.
Who ought to draw on Communication Extensions
• Businesses who have an dynamic email campaign featuring new products, promotions, etc.
Who must Not employ Communication Extensions
• Businesses who release emails fewer than once a month
Call Extensions permit users to click straightforwardly on the phone number displayed in ad copy from their mobile device. You have two alternatives to selecting a phone number, Google forwarding number and use call reporting or my own phone number which don’t use call reporting. The number is displayed as text in a text ad, or as a “Call” button in a mobile ad. As you are no longer allowed to incorporate a phone number in your ad text, this is the lone method to give customers with a number to get to you. You can set this extension so that your phone number appears, in which case only mobile users can click to call or you can use a Google forwarding number in which case both mobile users and desktop users can click to call. Call Metrics reporting provides call duration, source by device, conversions and engine metrics. You can schedule call extensions, as well! Schedule call extensions to show during business or service center hours. To finish, utilize the mobile-optimized call extensions to display a “call button” within ads.
Drop-Down Navigation Ad Extension
A ‘drop-down’ extension to make it easier to navigate quickly to a specific, relevant section of an advertiser’s site. Users can carry out an internal site search of the advertiser’s web site right from the search results. Subsequent to when users types in a search query and clicks the “Search Now” button, they are taken to the product search results page on the advertiser’s site. So the internal site search results turn out to be the landing page. This could be a potent extension for retailers advertising on category keywords.
Mobile App Extension
If you have an app this extension is an excellent option to compel augmented downloads crossways mobile or tablet devices. Once a searcher clicks on the ad, they can download the app from either the iTunes or Android market. No need to be concerned about devices, as ads will only be shown on devices providing those apps. This allows your customers who use tablets and mobile devices a direct link to your app’s download page in the App Store. If your company is looking to drive app downloads this extension is for you.
This extension isn’t applicable for all advertisers, but if you that have definite in-store promotions, take advantage of offer ads. On the whole, offer ads are intended to compel in-store traffic. With this extension you can make customers aware of any special offers or promotions you may be running on your site. This can include printable coupons or coupon codes customers can enter at checkout for free shipping, discounts or other. Regarding ad format, you can totally style the offer headline, redemption date, distribution date, offer type and upload an image to further strengthen your brand. Scheduling abilities also affect to this extension.