Making good ad copy is fundamental nowadays. Following up on some articles I wrote in the past, I would like to give more insights on that. There is no exact system to make an ad copy, it is just the matter of thrilling and well chosen words that draw the visitor’s awareness but still tell people what you are about.
There has been cases of advertisers who created strong ad copies but still unable to attract people. Ad copy for the most part refers to the headline and description lines of an ad but you should not underestimate the importance of ad extensions and display URLs in the impact of an ad to customers.
Successful advertising campaigns get people engaged in your company or service fast and explains it plainly. Here in this article I will be sharing some useful tips which will help to make a useful ad copy. Keep this list of tips handy for writing eye-catching, persuasive ad copy:
and do not forget the most important tip...
TEST, TEST, and TEST AGAIN!!!