1. Don’t write uninteresting copy. Don’t choose uninteresting topics to write about. Don’t have really extended articles and large blocks of text that are unattractive to the eye. In summary, don’t turn off the user. One of the best things about the internet is the vast array of content available. That means that your landing page has got to have some kind of spark and excitement about it to compete against all the other sites that are in the same market area as you.
2. Display relevant information and images suited to their interests and position in the sales cycle.
3. A major part of conversion success is what the industry calls A/B testing. Though it might sound bizarre and scientific, it’s actually quite easy to perform, and it allows you to test specific areas of your landing page to see which style captures the most user interest by way of lowered bounce rates, and subsequent conversions.
4. Your Landing Page should be full of relevant content. It should also be full of content that is both interesting and informative in order to maintain internet user engagement. The next step is to look at your landing page and decide whether an internet user is liable to have confidence in the content of your site or not. Share press releases, or awards, or qualifications that you have gained clearly on these landing pages. Help your internet user to trust in what you say on your page, or to trust in what you are selling. Everyone likes to feel secure. If your site appears to be misinformed or contradictory in any way, an internet user is going to begin to have doubts.
5. Use an article landing page which contains narrative content They can be news stories, how-to articles or general information editorials of any kind. The objective of the article landing page is to capture the users’ interest in the editorial content and to lead them to a transaction.
6. Use a glossary landing page, which is a website with a glossary that lists dictionary-like definitions of words, phrases or concepts. Glossary landing pages attract traffic and include conversion structure that urges users to subscribe or engage in some other transaction. Like the article landing page, the objective of the glossary landing page is to capture the users’ interest in the content and lead them to a transaction.
7. Include an explainer video to your landing page you’ve got to capture a user’s interest quickly and sustain it. If you can do that, you’re much more likely to convert that person into a customer. Animated explainer videos hold attention for much longer than plain text or an audio file. A lot of people prefer to observe something rather than read the same thing. The bulk of the people are visual learners. The visual characteristic of a video keeps viewers interested and keeps them watching in order to see what’s after that.