Five major Types of Reports
Some of these report might require some work on your end but they will definitely be worth it. Some others will be automatically generated by Google. Here are the 5 reports you should be looking at to keep up with your work:
1. Budget reports
The budget report allows you to figure out spending patterns, for instance daily and monthly spend rates, in addition to month-to-date spend views. Your billing history can effortlessly be seen in the billing report. This report will be useful to make sure that you are on budget at any point in time.
2. Campaign analytics
The campaign analytics reporting assists you in tracking what occurs after your ad is clicked, and whether you are getting your objectives. Keep track of your conversions profits from conversions, marketing costs, and visitor activities. To make benefit of the influence of this component think about setting up conversion tracking.
You can also leverage on Google analytics to analyze the performance of goal subsets. It will be very useful to understand the value of each paid click and figure out a way to use this information to your advantage.
3. Performance reports
The performance report part is a group of custom reports that allows you to draw an assortment of performance metrics at various levels of your account structure, at the keyword, destination URL, ad, ad group, account level or campaign. Amid additional things it lets you see vital KPIs such as clicks, impressions, CTRs, average CPCs, in addition to conversion rates and Return on Marketing Spend. If for example you have determined to make use of ad extensions for instance sitelink extensions or location extensions, you can find out how they are performing.
Clearly, you will need to create custom reports for each of the metrics you would like to look into.
Targeting reports keeps track whether which customers a campaign is getting to. by means of tailoring your campaigns to the proper users you can actually increase your return of investments by a lot! Find out if you have any negative keyword conflict or also gender, age and location of your most profitable users.
This information is accessible via AdWords and Google Analytics.
5. Change history
The report keeps track of the changes completed to your campaigns and what the effects these changes have on the performance of your campaign. Did you know that you can revert changes directly in the live change history report automatically generated by adwords?