1. Identify products with the majority of clicks
This will be the best way to create custom bidding strategies on a product level to maximize profitability. it’s imperative to make certain your own web analytics tools are set up to appropriately track and assess performance. by means of your web analytics or third party tool, make a report to acquire an insight of which products are making a good number clicks and sales. You will subsequently be capable to assess the performance and optimize accordingly.
The whole goal here is to optimize the spending in order to run ads more often on products that are most likely to sell. You will also be able to cut spending on products that are wasting your money (which is something we all love to do!)
2. Update your data feed regularly
It’s extremely important that you give Google the updated feed with all relevant information. This will reduce the waste of clicks! Also, it is extremely important to keep in mind that many shopping carts also have a plug in that will automatically update the feed for you. Check it out and take advantage of this automatic update!
3. Employ search query and negative keywords to reduce unwanted clicks
In view of the fact that Google doesn’t allow you to target keywords to target for PLAs, and since search results come into view based on the data you have inside your data feed, its best to use negative keywords to take in a little power over it. Negative keywords notify Google which keywords you do not want to show up for. This is helpful since you will be able to quickly improve your conversion rate.
To recognize what keywords you may desire to leave out, you need to run a search query report. In AdWords, do this by going to your dimension tab inside your PLA campaign. Then navigate to ‘SEARCH TERMS’ and you will be able to see a list of search terms that generated clicks for your website. Install the Google Conversion Tracking pixel on your conversion pages to observe conversion data fixed with the search queries taken from the report. It will help you make out what keywords are doing bad and it will help your overall optimization process.
4. Experiment with new product images
If you’re one of the merchants that make use of supply images for your goods, then remember that you’re not serving the business well and being prominent from your rivals. If you’re trying to increase in CTR and would like to compel clicks away from your rivals, think about making use of your own merchandise images. This will also allow you to test different images and see what brings more conversions to the tabe.
5. Make certain the product landing page goes with the description in your data feed
Avoid a bad data feed to harm your business. For instance, inaccurate product information taken from the database or erroneous price tags will kill your conversion rate. It’s vital to make certain that the landing page experience is faultless and what the purchaser anticipate seeing is what you are actually displaying. Even a minor price disparity beginning from the ad to the landing page may perhaps be a bad enough user experience to make potential purchasers leave your website.