Google AdWords is a potent platform for getting your business rapidly onto the first page of Google. Paid advertising is serious business and is the solitary principal source of income for Google.
Setting up a Google AdWords account and starting to promote is fast to do but is more complicated to master. To see a return on your advertising spend, care is compulsory both during your AdWords account setup process and on-going PPC account management.
Here are 5 common Google AdWords mistakes that you should avoid in order to make the most out of your advertising spend.
Grouping Keywords Properly
AdWords is set up so you can fashion campaign ad groups to administer diverse types of campaigns. Within each campaign, you can break down your ads and keywords into ad groups.
Not using ad groups is one of the major error people make. As an alternative of segmenting their ads into groups based around similar types of keywords, they put all of their keywords into one ad group and show everybody the similar ad.
The difficulty with this method is that the ad being shown should match the keyword being searched. The nearer the ad copy matches the keyword; the further possible people are to click on the ad and ultimately order.
If you don’t divide your keywords into special ad groups, then you’ll chunk everything simultaneously beneath one ad copy. This doesn't permit you to modify the ad to be a fine fit for the term being searched for. The more you break up your ads and keywords into themes, the easier your campaigns will be to monitor and optimize.
The best way is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but over and above a 20 keyword limit is a sign that your ad copy isn't matching the keyword being searched as closely as it could.
Not knowing who you’re contending in opposition to
One more mistake is not knowing which ads your rival business are using. You have to know who you’re contending in opposition to, what keywords they’re making use of, and what their landing pages appear like.
Particularly, you want to place yourself in your customers’ position and see which ad you’re most prone to click on. Subsequently, once you do click, focus to their landing pages, and measure it up to theirs with yours. Take some notes and figure out what you can improve on your landing pages. Create a check-list based on the things you find.
Scrutinize your competitors’ ad copy to see what you can find out and use. Then, examine their landing pages to spot how you can develop your pages. Test the fresh ad copy based on what you've found out, and then fashion new landing pages and check them against your previous ones. maintain testing until you develop your conversion rates.
Not Testing Ad Position
If you’re objective is to develop branding, then it’s a fine initiative to be in one of the top two ad positions, but if you’re purpose is to get the greatest results, from time to time it’s better to be in position three and four. For the reason that people tend to be click away with the top two positions. They may click whether they’re seriously interested or not. But if you’re ad is in position three and four then it’s not the primary thing people notice.
People have to gaze at the part of their screen, which more often than not is something they do just after they’re not able to locate what they’re looking for. Consequently, being on the side acts as a sift. Only those who really are looking for a superior result will click on your ad and visit your site. Frequently, being in the third position or lower in the right sidebar can lead to better results.
Devoid of testing, there’s no way to distinguish which ad position is the best for your business. Sometimes being in one of the top two positions works grand but other times, positions three and four provide a better return. Test to find the best position by raising or lowering your bid on cost per click.
Not Bidding on Your Own Brand
A large number of people make the error of not bidding on their own brand. They take for granted that because they already rank for their own brand, they don’t need to advertise for it.
An additional way is to realize that if you aren't advertising for your brand, other companies will. They’ll use your brand name for an ad group and target your visitors. You’ll rank foremost for the organic term, but your rival may be advertising straight on top of that result.
it makes logic to bid the highest for your own brand in view of the fact that people who are searching for your company are the most probable to convert. You want to make certain you’re at the very pinnacle for your own brand name, which means you can spend the most on branded terms.
Ps. please do not overbid on your own keywords
Not Choosing the Weekdays and Hour of Day You’d like Your Ad to Show
Not many people use the ad scheduling capabilities that you find in AdWords. You know the behaviour of your customer and you know how they will look for a certain service/product.
Ad scheduling on the whole allows you to identify certain hours or days of the week when you want your ads to show.
You can also set bid adjustments to boost or lessen your bids for specific days or hours of the day. If you are not in the office after 7pm, then ad scheduling can be a great way for you to limit wasted budget.