Are you planning to boost your Facebook presence? It might sound easy but Facebook actually requires you to apply many best practices to be effective. Here are some points you should focus on to get started on the right foot!
1. Take advantage of on the paid traffic
Many businesses put a lot of focus on Facebook Ads neglecting content management on their Facebook Page. Ads and page management should be taken care of parallely. Ads are going to increase the engagement with your page and you need to interact with potential customers to maximize the return on your budget.
2. Bring into play Creative Rotation
Advanced Facebook marketers make use of creative rotation keep the message fresh and engaging and to uphold steady CTR and engagement rates.
Refreshing the ads is not enough. You also need to promote different offers / content to serve people something new to engage with. People do not like to being exposed to similar posts over and over. Create contests, promote content that is not merely sales oriented, ask users for their opinion and come up with other ways to be creative with yoru audience!
3. Choose the Proper Page Post Format for your goals
If your objective is to compel site conversions or sales, choose a Page post link ad. If your campaign goal is to compel brand awareness, make the most of a Page post photo ad. Page post link ads have higher conversion rate as opposed to Page post photo ads. On the other hand, Page post photo ads have a higher rate of people getting to your Facebook page after seeing an ad!
4. Desktop and Mobile Ads Separation
A best practice for optimizing News Feed ad spend is dividing desktop and mobile traffic. This allows to create custom messages per device and also to easily optimize performance by device without the need to run any report to segment data.
5. Is your audience worldwide?
Could you run profitable ads for your products outside of the United State? The majority of non US traffic is cheaper and therefore it could hide opportunities for your business. Test it out and analyze the results.
Make sure to create separate campaigns for each new country to be able to customize the ads and settings based on the performance of that one country.
6. Set objectives and prepare your line strategy
Facebook provides a lot of different ad opportunities to help you achieve several goals. For instance, If you're trying to create brand awareness and fans engagement, you need to begin with like ads or page posts. They allow Facebook users to like your page directly from the ad unit and to easily get access to your page.
The best practice for your Facebook strategy is to define what you want to achieve first (sales, likes, engagement) and then plan the ads and target audiences accordingly.
7. Focus on newsfeed ad placements
Newsfeed ads are much more effective because they give you more real estate on the facebook page and they look like a post more than a ad. This guarantees higher CTRs to your page and website but also a higher users engagement rate.
8. Select Texts and Photos that catch the attention
While creating your ads, Facebook suggests that you write understandable, targeted ads with short and snappy text stands out to the fans and users you will get to. Make certain to draw attention to any extraordinary offers or exclusive features that differentiate you from the rest of the competition. If your objective is brand and company name awareness, Facebook
Even though your ad can consist of up to a hundred thirty five characters you do not have to feel like you have to block up the whole ad. Short and simple ads can also be a good option. Use strong and clear CTAs (calls to action) to have fans and users click on your ad and make it clear what you expect them to do once landing on your site!
The photos you select for your ad are also extremely significant, in view of the fact that this is what will seize people's attention. Try to make use of more natural images with colors that is distinguishable from the blue color format of Facebook.
9. Produce and experiment with several Ads
Don’t simply run only a single ad within each campaign. You need to find the ads that maximize the CTR and conversion rate of your campaign. It is recommendable to run numerous ad tests to maximize your performance.
Facebook makes it very easy to test new ads. As soon as an ad has been created, you have the opportunity to create a similar Ad and just exchange in a different image or text. Create five different ads for the similar campaign, use them for a day and afterwards look at your ad statistics on Facebook to find out which ad performed the best. You can subsequently a new test based on your top-performing.
10. Test and Experiment with Targeting
The Facebook ad interface makes it extremely simple to choose the demographic profile of a Facebook user you would like to target. You can select many variables such as age, sex, geo-location, education attainment and interests
Test different ad targets and find the ones that perform the best for you! And remember.. It's a lot better to have a few very targeted Facebook users than millions of users who don't care about your offering.
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