1) Keep away from visual clutter
While displaying overstated visuals on your landing pages may seem like a wonderful plan, A/B tests have frequently revealed that including too many images doesn’t in reality help conversion.
Actually, oftentimes it distracts the person who reads from the key point of the landing page, making more resistance on the landing page in its place of sustaining conversion. Also, while graphics are without doubt striking, they can in addition boost the load time of your site. Actually, a delay in page load time may result in less page views, a reduce in client satisfaction, and a loss in conversions.
Maintain an effortless feel, and ensure the images you employ on your landing pages do not sidetrack the path to conversion. Balancing text and images is going to be the most successful way to lead sales to your business
2) Use your company logo.
Keep your brand in the minds of your consumers when they're reading your content and offers because this will help you became top of mind choice to them. Each one of your landing pages ought to have your logo positioned in a good position on the page.
While you don’t have to make it the focus of the page, it's significant that it's obvious enough that consumers will distinguish the landing page as being a publication of your company. This is principally critical for consumers who come to your landing pages from outside non-branded channels, similar to social media and search.
As soon as you've determined the best placement for your logo, keep that position on all your landing pages to uphold uniformity.
3) Utilize contrasting/complimentary colors.
Remember that you always would like your call-to-action (CTA) to really stand out of your landing page. For Instance, when you're making consumers fill out a form and click on the submit button, make sure the submit button is visible when they start filling in the form. This will actually increase the conversion rate! Using matching and complementary colors is a fine approach to get a consumers ' attention to precisely where you would like it.
4) Deliver the most relevant information right away
Online consumers have a propensity to keep away from reading through a whole page of information. They will, on the other hand, look for information by visually scanning the monitor until they come across what they're searching for.
Consequently when scheming your landing pages get directly to the point. Consumers got to the page for a reason, so ensure you deal with that motive plainly and in a few words by stressing the importance of what you're offering and how it addresses their requirements, benefit, or troubles.
Make use of plain headers and sub-headers, employ easy-to-scan bullet points to give details what they'll obtain from the offer, highlight major points by means of bold text, and keep things as short.
5) Apply good formatting.
The way you format the page will make a huge difference in terms of results. Different formats can generate dramatically different results and therefore this is something that you have got to work on in order to always improve performance.
Test different ways of laying out your headlines, images, copy, etc. can help you increase conversions. Create a visually appealing user experience that facilitates users to finish the conversion. You will be extremely glad by the progress you will be making.
6) Don’t forget your Calls to action
From buttons to text links, test placing CTAs all the way through your landing page. Ensure you are making use of numerous CTAs and testing their location. Keep in mind; putting them on top of the fold doesn’t always convert the best. You’ll have to do a great deal of A/B testing with this one but results will be great.
7) Trust elements
Not everybody is at ease with making purchases online. If your brand isn’t as famous, trust elements are important. Trust elements facilitate a boost in conversion rates. Ensure that you make use of these trust elements throughout your conversion path and not just on your landing page.
In addition to using case studies or references, try putting in some social proof to your landing pages. This places third-party trustworthiness to your content and offers and it can assist improve conversions. Additionally, attempt looking through social networks like Twitter or Facebook.
Think about embedding tweets from people who have purchased your merchandise and said good things about it or asking if you can cite somebody who left a pleasant comment on your Facebook page.
8) Be consistent.
When looking at which elements of a landing page have the utmost effect on a website performance, page layout frequently comes out on top. This is for the reason that page elements that modify the layout of a page can make it difficult for visitors to find their way on the pages on your site.
While it’s imperative to incessantly A/B test elements of your landing page for better results, be certain you’re not drastically varying your landing page layout every time. A sense of constancy can assist the user recognize how to find their way through your pages over time, removing the problems caused by having to get familiar again with a confusing layout.
Congruence refers to the idea of ensuring that every aspect on your landing page refers to, or supports, your core value intention. Skim through your design and copy, if itʼs not supporting your goals remove it or re-write or re-design it.
10) Brand consistency
If your banner, landing page and destination site don’t seem part of the same unit you will mislay users. The landing page falls right in the center of the purchasing process and should continue the conversation started by banners/AdWords into a actual sense of brand values and help closing the deal presented at the ad level to the users.