Google last year transitioned its free product search function in Google shopping to a paid model which is Product Listing Ads (PLAs). This left numerous marketers confused and wondering what to do after that. Foremost, there wasn’t an entire bundle of information from Google about the technicalities of how to set up PLAs to make the most of return. Many advertisers up to now might still be unsure where to start or how to get the most out of PLAs.
In actuality, there’s been a lot of rant that PLAs are a misuse of time and funds, but I believe that’s just a misapprehension owing to a deficiency of information on how to best use this type of advertising.
Here are a few tips for PLAs that you can utilize: