There are millions of websites you could advertise on and bring in more business for your company. Until yesterday, Google offered a building tool that wasn’t great and did not deliver a graphic you would have felt comfortable adverting with. You would have been likely to hire a designer and invest some money in getting some anners done to finally start an advertising test on Google AdWords.
This would have generated a cost, which would have been needed any time you would have liked to create a new banner set to split test with the old one.
Today, this is not the case. You will be able to create great banners through an easy to use process, which will create banners that are aligned with your landing page and that can be customized to an extent that ould make you happy with the final result.
The process is quite easy and straight forward:
1) Log in your AdWords account and click in the campaign and AdGroup you would like to create a display advertisement for
2) Select the advertisement message you would like to use as a base for your banners. If you do not have one, create it (you can always delete it at the end of the process if you do not need it)
3) Click on “more actions” and then click on “generate display ad”
4) After a short loading period you will be displayed different banner versions of the same advertisement. Pick the one you like the best (you can repeat the whole process in case you want more than one version of the same banner)
5) Click on the design you like and customize each banner dimension to display all info properly. Please make sure to not overlap with the +1 that might appear if you want to let your Google + icon show up on the banner.
6) Click on “Preview and Save” and select the sized you want to add to the AdGroup. Please consider that whenever you modify the content of a banner, all the banners that are part of the same set will be automatically modified as well (you might want to review them all every time you make a change).
7) Repeat the process for all campaigns / AdGroups requiring banners.
If you want to know more about managing image ad campaigns, feel free to contact us!